Your coffee is already stale.

Most coffee loses freshness long before it reaches your kitchen.
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Warehouses. Trucks. Store shelves.
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By the time you brew it, a lot of what made it good is already fading.
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    Roast Dates Matter

    “Best by” dates tell you shelf life.

    Roast dates tell you freshness.

    Shelf Life Kills Flavor

    Most coffee sits for weeks before it ever reaches your kitchen.

    That changes flavor fast.

    Freshness Changes Flavor

    A few small changes can dramatically improve the way your coffee tastes.